Privacy Policy

1. Introduction

Hero Portraits (“we,” “our,” or “us”) operates the Hero Portraits mobile application (the “App”). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App. Please read this policy carefully. By using the App, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

• Account Information: When you create an account, we collect your name, email address, and authentication credentials through Apple Sign In or Google Sign In.
• Photos and Images: When you use the App to create portraits, you upload photos from your device. These photos are processed by our AI systems to generate artistic portraits.
• Payment Information: When you subscribe to a paid plan, payment is processed by Apple (via App Store) or Google (via Google Play). We do not directly collect or store your credit card numbers or banking information.
• Support Communications: If you contact us for support, we collect the information you provide in your correspondence.

2.2 Information Collected Automatically

• Device Information: Device type, operating system version, unique device identifiers, and mobile network information.
• Usage Data: Features used, screens viewed, portraits generated, and time spent in the App.
• Analytics Data: We use PostHog for product analytics and Segment for routing analytics to advertising partners.
• Advertising Identifiers: With your consent, we may collect advertising identifiers (such as Apple's IDFA) to measure advertising campaign effectiveness.

3. How We Use Your Information

• Provide, maintain, and improve the App and our services
• Process your photos to generate AI-powered artistic portraits
• Manage your account and provide customer support
• Process subscriptions and manage your credit balance
• Send you technical notices, updates, and administrative messages
• Analyze usage trends and optimize the user experience
• Measure advertising campaign effectiveness
• Detect, investigate, and prevent fraudulent or unauthorized activity
• Comply with legal obligations

4. Photo Processing and AI

• Your photo is securely transmitted to our servers and processed using AI technology to generate your portrait.
• Source photos are stored in our secure cloud storage and associated with your account.
• Generated portraits are stored in your personal library and are accessible only to you.
• We do not use your photos to train AI models or for any purpose other than generating your requested portraits.
• You may delete your photos and generated portraits at any time through the App.
• We do not share your photos with third parties except as necessary to provide the portrait generation service.

5. How We Share Your Information

We do not sell your personal information. We may share your information in the following circumstances:

• Service Providers: Third-party vendors who perform services on our behalf, including cloud hosting, AI processing, payment processing, analytics, and advertising measurement.
• Legal Requirements: When required by law, regulation, legal process, or governmental request.
• Protection of Rights: To protect the rights, property, or safety of Hero Portraits, our users, or the public.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With Your Consent: With your explicit consent for purposes not described in this policy.

6. Data Retention

• Account Data: Retained until you delete your account.
• Photos and Portraits: Retained until you delete them or delete your account.
• Usage Analytics: Anonymized and aggregated data may be retained indefinitely.
• Transaction Records: Retained as required by applicable tax and accounting laws.

When you delete your account, we will delete or anonymize your personal information within 30 days, except where retention is required by law.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including encryption of data in transit using TLS/SSL, secure authentication through Apple Sign In and Google Sign In (OAuth 2.0), access controls, and regular security reviews. However, no method of transmission over the Internet or electronic storage is 100% secure.

8. Your Rights and Choices

• Access: Request a copy of the personal information we hold about you.
• Correction: Request correction of inaccurate personal information.
• Deletion: Request deletion of your personal information and account.
• Portability: Request a copy of your data in a portable format.
• Opt-Out of Tracking: You can opt out of advertising tracking through your device settings (e.g., “Ask App Not to Track” on iOS).
• Withdraw Consent: Where processing is based on consent, you may withdraw consent at any time.

To exercise any of these rights, please contact us at privacy@heroportraits.com.

9. Children's Privacy

The App is intended for users aged 13 and older. We do not knowingly collect personal information from children under 13. The App allows users to create portraits of children (e.g., kids' portraits), but such use must be performed by a parent or legal guardian.

If we learn that we have collected personal information from a child under 13 without parental consent, we will take steps to delete that information promptly. Contact us at privacy@heroportraits.com.

10. California Privacy Rights (CCPA)

• Right to Know: You have the right to know what personal information we collect, use, disclose, and sell.
• Right to Delete: You have the right to request deletion of your personal information.
• Right to Non-Discrimination: We will not discriminate against you for exercising your CCPA rights.
• Right to Opt-Out of Sale: We do not sell your personal information.

11. European Privacy Rights (GDPR)

If you are in the European Economic Area (EEA), United Kingdom, or Switzerland, you have rights under the GDPR including the right to access, rectify, erase, restrict processing, and port your data. You may also object to processing and lodge a complaint with your local data protection authority. Data may be transferred outside the EEA with appropriate safeguards in place.

12. Apple App Tracking Transparency

On iOS, we comply with Apple's App Tracking Transparency (ATT) framework. We will request your permission before tracking your activity across other companies' apps and websites for advertising purposes. You can change your tracking preferences at any time in your device Settings under Privacy > Tracking.

13. Third-Party Services

Our key third-party service providers include:

• Convex: Backend infrastructure and data storage
• Google (Gemini AI): AI portrait generation
• RevenueCat: Subscription management
• PostHog: Product analytics
• Segment: Analytics routing
• Meta (Facebook): Advertising measurement
• Apple / Google: Authentication and payment processing

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy in the App and updating the “Last updated” date. Your continued use of the App after changes constitutes acceptance of the updated policy.

15. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us: